The metagame of marketing: Diego Lomanto, Chief Marketing Officer at WRITER

What if the key to success in the age of AI is forcing marketers to become more human, not less?

Season 4 begins with Diego Lomanto, Chief Marketing Officer at WRITER, who explores the intersection of human intuition and artificial intelligence in modern marketing. Diego shares his unique journey from coding as a teenager to becoming a leading figure in AI-driven marketing strategies.

Learn how Diego's experiences as a poker player have influenced his approach to marketing, and about his framework for "the metagame" - a deeper strategic layer that's crucial for success in AI-driven business environments. Diego dives into the paradox of AI, the three core principles for building AI-ready marketing organizations, and the role of AI in the future of work as an "organizational orchestrator."

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Learn more about WRITER at writer.com. 

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Watch the full video interview on the WRITER YouTube channel for bonus content and deeper insights.

Learn more about WRITER at writer.com.